Think Outside The Box
As we look ahead to 2006, the recurring theme seems to be
diversity. With more than 12,000 spa locations in the United States generating
$11.2 billion in revenues, spa professionals need to evaluate their offerings
and identify their clientele and the services best suited for them while
assuring nice returns on their investments.
Trends point toward continued growth in the non-invasive
esthetic and medical areas. Our cover story on page 12 examines those growing
areas and offers marketing solutions to increase business.
While day spas continue to make up the largest segment of the
spa industry, the hottest sectors in the spa industry are medical spas and, to a
lesser extent, resort/destination spas and wellness centers. As in years past,
non-invasive anti-aging is a unifying theme among the developing sub-sectors of
the spa industry. Successful facilities are using innovative marketing concepts
and outside-the-box thinking to attract more customers.
Speaking of thinking outside the box, SPA 20-20® did just
that with our Fall launch of Mia magazine—produced specifically for
your clientele and provided free to your facility to hand out to your best
clients.
Mia is a stylish publication
designed for the female spa-goer with an editorial focus on spa services,
treatments and products. Content focuses on the sophisticated spa-goer and
includes tips on managing and maintaining a healthy and radiant lifestyle. From
the latest skincare and body treatments to age management, health, nutrition,
wellness, travel and more, Mia has it all. We encourage spa directors to
use Mia as a tool to begin a dialogue about new services and treatments
offered at your facility. This is an excellent opportunity to encourage
clientele to try new treatments and products.
Every issue can be customized with “Compliments of Your Spa”
printed on the cover. This take-home gift will be passed around among your
client’s friends, giving your facility further exposure.
If you would like to receive copies of Mia for your
customers, visit www.mia-magazine.com, go to the “Subscribe” page and select
the “Spa Directors” option to request additional copies.
I remind you that SPA 20-20® remains committed to providing
spas with real-world advice, business solutions, products and education to those
decision-makers serving the marketplace.
Please contact me at (480) 990-1101, ext. 1119 or e-mail me at
jbizzozero@vpico.com. SPA 20-20® is available to you 24 hours a day, seven days
a week at www.spa20-20.com.
Our staff wishes you a safe and happy holiday season.
See you in 2006,
Judie Bizzozero
Group Editorial Director
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